
Labubu, Unboxed: the labor behind the global toy phenomenon
Downdload Full Report Overview In 2025, a small, fang-toothed, wide-eyed designer toy known as Labubu emerged as a global cultural phenomenon. Created by artist Kasing Lung and then licensed by designer toy company Pop Mart, Labubu products have sold out rapidly across Asia, Europe, and North America, generating long queues and viral attention. In the summer and fall of 2025, China Labor Watch conducted an in-depth investigation into a Labubu factory, Shunjia Toys Co. Ltd. at Xinfeng County, a core…

